About Us
Our History
The family of Wil Fischer Companies sells and distributes alcoholic and non-alcoholic beverages in the Midwest from many suppliers across the country.
Wil Fischer Distributing was founded July 6th, 1966 by Wil and Vera Fischer as an exclusive Anheuser-Busch wholesaler. In that year the company sold 211,000 cases and had 5 employees. In 1985 the company broke the 1 million case mark for the first time. The company doubled that sales mark by selling 2 million cases in 2000, with a staff of 70 employees.
1966
Founded
Headquartered in Springfield, MO. Sold 211,000 c/e.
1966
1978
500,000
Sold 500,000 c/e.
1978
1985
1MM
Sold 1MM c/e.
1985
1992
1.5MM
Sold 1.5MM c/e.
1992
2000
2MM
Sold 2MM c/e.
2000
2010
2.4MM
Sold 2.4MM c/e.
2010
2014
Acquisition
Acquired Schatz Distributing in Kansas City, KS
2014
2014
3.1MM
Sold 3.1MM c/e.
2014
2018
Acquisition
Acquired Luecke Distributing, Poplar Bluff, MO
2018
2020
Acquisition
Acquired O’Malley Beverage, St. Joseph, MO
2020
2021
5MM
Sold 5MM c/e.
2021
2022
Acquisition
Acquired Palmentere Bros, Kansas City, MO (July 2022)
2022
2022
Acquisition
Acquired Western Beverage, Dodge City, KS & Hays, KS (September 2022)
2022
Our Culture
Our Vision (What We Want to Be)
Recognition in the trade by the trade as being the best. Our goal and platform for success is execution.
Our Mission (Why We Exist)
Employee well being, customer service, honesty, integrity, and environmental stewardship are our mission.
Our Values (What We Believe In and How We Will Behave)
We value faith, families, and on an individual level: a positive attitude, intelligent initiative, hard work, and teamwork.
Our Strategy (Our Game Plan)
To be recognized by our community, retail customers, and suppliers as one of the best beverage distribution companies in the United States through advanced sales and operational execution. By having superior people, innovation, planning, and execution we will grow our existing business and expand through strategic brand and territory acquisitions in the Midwest.
Our Business Philosophy
Our company’s business philosophy is “Excellence in All Phases of Business.”