About Us

Our History

The family of Wil Fischer Companies sells and distributes alcoholic and non-alcoholic beverages in the Midwest from many suppliers across the country.

Wil Fischer Distributing was founded July 6th, 1966 by Wil and Vera Fischer as an exclusive Anheuser-Busch wholesaler. In that year the company sold 211,000 cases and had 5 employees. In 1985 the company broke the 1 million case mark for the first time. The company doubled that sales mark by selling 2 million cases in 2000, with a staff of 70 employees.

1966

Founded

Headquartered in Springfield, MO. Sold 211,000 c/e.
1966

1978

500,000

Sold 500,000 c/e.
1978

1985

1MM

Sold 1MM c/e.

1985

1992

1.5MM

Sold 1.5MM c/e.

1992

2000

2MM

Sold 2MM c/e.

2000

2010

2.4MM

Sold 2.4MM c/e.

2010

2014

Acquisition

Acquired Schatz Distributing in Kansas City, KS
2014

2014

3.1MM

Sold 3.1MM c/e.

2014

2018

Acquisition

Acquired Luecke Distributing, Poplar Bluff, MO
2018

2020

Acquisition

Acquired O’Malley Beverage, St. Joseph, MO
2020

2021

5MM

Sold 5MM c/e.

2021

2022

Acquisition

Acquired Palmentere Bros, Kansas City, MO (July 2022)
2022

2022

Acquisition

Acquired Western Beverage, Dodge City, KS & Hays, KS (September 2022)
2022
Our Culture

Our Vision (What We Want to Be)

Recognition in the trade by the trade as being the best. Our goal and platform for success is execution.

Our Mission (Why We Exist)

Employee well being, customer service, honesty, integrity, and environmental stewardship are our mission.

Our Values (What We Believe In and How We Will Behave)

We value faith, families, and on an individual level: a positive attitude, intelligent initiative, hard work, and teamwork.

Our Strategy (Our Game Plan)

To be recognized by our community, retail customers, and suppliers as one of the best beverage distribution companies in the United States through advanced sales and operational execution. By having superior people, innovation, planning, and execution we will grow our existing business and expand through strategic brand and territory acquisitions in the Midwest.

Our Business Philosophy

Our company’s business philosophy is “Excellence in All Phases of Business.”

Scroll to Top